In this video you will find a STEP-BY-STEP Tutorial on how to Photograph your jewellery by yourself and get professional looking pictures for your website and social media to boost your sales and attract attention.
1. NATURAL LIGHT
Choose a place close to the window with the natural light. The image colours will look more natural and your jewellery stand out better.
Use tripod to get sharper pictures and get consistency in the images.
3. CAMERA + LENS
Make your camera ready. Clean the lens, charge batteries, make sure you got enough memory space in your SD card. If you got Canon DSLR camera, I recommend using Canon 50mm prime lens. It’s sharp and gives a lovely blur in the background helping the jewellery to stand out.
4. LEARN SETTINGS
Try to learn the main settings of your camera (read the manual!). It’s best to use Manual settings or Aperture Priority (AV). Try to not overexpose the images as you’ll lose some details.
Choose a couple of textured card paper. A4 (regular) size paper should be enough. Use pastel colours or bright solid colours depending on your style and branding.
Choose few props for your photo shoot. Jewellery displays, interesting items like marble tiles (you can get them at the tile, bathroom shops, B&Q). For additional decorations use gems and beads.
7. TAKE FEW SHOTS
Take few photos of the same item from different angle. Set up the scene on the cardboard paper and then turn it around for different view without moving the tripod.
8. DIFFERENT LIGHT
Like this you’ll get different lighting as well. It will be front, back or side light. Side light is great to emphasise the details creating a shadow. Back light gives lovely catchlights on the gemstones and shinny metals. Find what works best for you.
Introduce plants and photograph from the top for the flat images. These shots are great for Instagram, Pinterest and all social media posts. They are eye catching and look gorgeous.
LIFE SAVING TIP
To layout the chain use something round like a glass.
GET CREATIVE AND SHOW THE WORLD YOUR MASTERPIECES!